Conducting keyword research and developing an SEO strategy involves several key steps: 1. Understanding the Client’s Business and Goals Initial Consultation: As a digital marketing agency Understand the client’s business objectives, target audience, products or services, and overall marketing goals. Competitor Analysis: Identify and analyze key competitors to see which keywords they are targeting and their strategies. 2. Conducting Keyword Research Brainstorming Keywords: Begin by brainstorming keywords related to the client’s business, considering the terms and phrases potential customers might use. Using Keyword Tools: Utilize tools like Google Keyword Planner, SEMrush, Ahrefs, or Moz to find relevant keywords. These tools help identify search volumes, competition levels, and related keywords. Analyzing Search Intent: Focus on the intent behind the keywords. Understand whether the searcher is looking for information, ready to make a purchase, or seeking a specific service...